Hi there! I am following the MMM notebook example for DelayedSaturatedMMM… I have finished the model development and fitted an out of sample predictions… My question is, from the out of samples prediction, how can i extract the contribution by each channel based on this new out-of-sample spend? Us…

ok! I was able to bring the out-of-sample contributions in a case study I am writing MMM Case Study from PyData Global by juanitorduz · Pull Request #1044 · pymc-labs/pymc-marketing · GitHub . This is the code from the main branch. I think this should work on the latest release version as well. [i…

Can I get channel contribution inference from out of sample prediction

Questions v5

cluhmann October 8, 2024, 2:00pm 9

Very possibly.

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Can I get channel contribution inference from out of sample prediction

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