CLV modeling with extra regressors

There are open repo issues with research links; just filter by the CLV label.

The Gamma-Gamma model does not support covariates, but the BG/NBD and Pareto/NBD models can support both time-invariant covariates and high/low seasonality, and the Shifted Beta-Geo model can be modified to support time-varying covariates. I’ve also found two research papers outlining how to build a Beta-Geo model with time-varying covariates, but combining both approaches into a holistic model will be an applied research effort in itself.

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