A direct translation of the notation would be something like:
eps = 0.00001 # <== set it to 0 to have the exact notation, but
# you might ran into problem sampling
with pm.Model() as m:
beta = ...
psi = pm.Normal('psi', X@beta, 1.)
observed = pm.Bernoulli('y', tt.switch(psi <= 0, eps, 1.-eps), observed=y)
However, a switch breaks the gradient and you might ran into problem sampling with NUTS, which you should replace it with a smoothstep function