Install pymc issues

I am running in Colab, followed all the documenation, and to do accomplish the “CLV Quickstart” received this:

import pandas as pd
import seaborn as sns
from pymc_marketing import clv

ModuleNotFoundError Traceback (most recent call last)
in <cell line: 4>()
2 import pandas as pd
3 import seaborn as sns
----> 4 from pymc_marketing import clv

ModuleNotFoundError: No module named ‘pymc_marketing’