Hi everyone, Recently I tried to use pymc marketing media mix modelling to build a model for budget optimization, everything is fine except that I got confused by obtaining a negative intercept from the model results. As far as I know, it’s possible to set intercept prior using half normal in orde…

Media mix models with negative intercept result

kelvinho8 July 31, 2024, 7:39am 4

Anyone can share anything about it?

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