# MMM - Organic/SEO Components

**URL:** <https://discourse.pymc.io/t/mmm-organic-seo-components/16307>\
**Category:** General\
**Created:** [December 27, 2024, 12:41pm UTC](https://discourse.pymc.io/t/mmm-organic-seo-components/16307 "2024-12-27T12:41:44Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Dylan](https://avatars.discourse-cdn.com/v4/letter/d/e95f7d/32.png) [@Dylan](https://discourse.pymc.io/u/Dylan)\
**Post date:** [December 27, 2024, 12:41pm UTC](https://discourse.pymc.io/t/mmm-organic-seo-components/16307/1 "2024-12-27T12:41:44Z")

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Hi there,

I’ve collected all my data and ready to go through the end-to-end project but can you please guide me where we would use Organic impressions/clicks? Ive used Robyn MMM by Meta and those were part of the model. Would PYMC include those as time-varying components?