# MMMs for beginners

**URL:** <https://discourse.pymc.io/t/mmms-for-beginners/14726>\
**Category:** General\
**Created:** [July 3, 2024, 6:16pm UTC](https://discourse.pymc.io/t/mmms-for-beginners/14726 "2024-07-03T18:16:22Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Gal\_Kampel](https://yyz2.discourse-cdn.com/flex036/user_avatar/discourse.pymc.io/gal_kampel/32/7753_2.png) [@Gal\_Kampel](https://discourse.pymc.io/u/Gal_Kampel)\
**Post date:** [July 3, 2024, 6:16pm UTC](https://discourse.pymc.io/t/mmms-for-beginners/14726/1 "2024-07-03T18:16:22Z")

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Hi,  
I would like to learn about MMMs.  
Can anyone recommend some good resources (videos/blogs…) for beginners to help me get started with this topic

Thanks,  
Gal

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**Author:** ![cetagostini](https://yyz2.discourse-cdn.com/flex036/user_avatar/discourse.pymc.io/cetagostini/32/6967_2.png) [@cetagostini](https://discourse.pymc.io/u/cetagostini)\
**Post date:** [July 9, 2024, 6:27pm UTC](https://discourse.pymc.io/t/mmms-for-beginners/14726/2 "2024-07-09T18:27:55Z")

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Hey Gal, check the following resources:

1. [Juan Orduz Webinar in PyMC about Bayesian methods](https://www.youtube.com/watch?v=5QgiixYjmTM&t=2052s&pp=ygUJcHltYyBsYWJz)
2. [Bolt MMM solution with Pymc-marketing](https://www.youtube.com/watch?v=djXoPq60bRM&t=878s&pp=ygUJcHltYyBsYWJz)
3. [Qonto MMM solution with PyMC](https://www.youtube.com/watch?v=Nv2VnQKLXO8&pp=ygUJcHltYyBsYWJz)
4. [PyMC-Marketing yearly catch-up](https://www.youtube.com/watch?v=ikCK76gq65Q&t=1643s&pp=ygUJcHltYyBsYWJz)

Blogs:

1. [Media Effect Estimation with PyMC: Adstock, Saturation & Diminishing Returns by Juan Orduz](https://juanitorduz.github.io/pymc_mmm/)
2. [Better budget allocation by Carlos Trujillo](https://bolt.eu/en/blog/budgeting-with-bayesian-models-pymc-marketing/?utm_medium=blog&utm_source=cetagostini-blog&utm_campaign=budgeting-with-bayesian-models-pymc-marketing%2F&utm_content=tech)
3. [Pymc-marketing base resources](https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_example.html)