Pymc-marketing (adstock and saturation)

Welcome!

In the DelayedSaturated class/model, the adstock and saturation transformations are currently fixed to be geometric and logistic respectively. Use of alternative transformations requires a slightly more custom model in which you inherit from BaseDelayedSaturatedMMM. Work on the API and the model config in particular is still underway and we hope to permit more flexible specifications soon.

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