I am new in pymc-markeing and I after having replicated the “MMM Example Notebook” on my VScode, I was trying to do it again with different adstock model (in particular, I tried with Weibull PDF). I do not know how to do that, so I tried to introduce, as custom priors, the priors related to the scal…

Pymc-marketing (adstock and saturation)

juannii March 13, 2024, 7:53pm 3

Thank you very much for the clarification.
By the way, can you tell me some sources where I can find some examples of code to build this kind of models?

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Pymc-marketing (adstock and saturation)

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