# \[Webinar\] MMM with PyMC Marketing and Databricks | January 23 | 17:00 UTC

**URL:** <https://discourse.pymc.io/t/webinar-mmm-with-pymc-marketing-and-databricks-january-23-17-00-utc/16389>\
**Category:** Events\
**Created:** [January 15, 2025, 5:15pm UTC](https://discourse.pymc.io/t/webinar-mmm-with-pymc-marketing-and-databricks-january-23-17-00-utc/16389 "2025-01-15T17:15:35Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![purna135](https://yyz2.discourse-cdn.com/flex036/user_avatar/discourse.pymc.io/purna135/32/4895_2.png) [@purna135](https://discourse.pymc.io/u/purna135)\
**Post date:** [January 15, 2025, 5:15pm UTC](https://discourse.pymc.io/t/webinar-mmm-with-pymc-marketing-and-databricks-january-23-17-00-utc/16389/1 "2025-01-15T17:15:35Z")

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![MMM with PyMC Marketing and Databricks](https://canada1.discourse-cdn.com/flex036/uploads/pymc3/original/2X/1/1083ae32fe541107033f1fa9ea66664502a0ec50.jpeg)

🎙 Speaker: [William Dean](https://www.linkedin.com/in/williambdean/), [Corey Abshire](https://www.linkedin.com/in/coreyabshire/), [Thomas Wiecki](https://www.linkedin.com/in/twiecki/) | ⏰ Time: 5 PM UTC / 9 AM PT / 12 PM ET / 6 PM Berlin

## To join the event:

- Pre-register on zoom: [[Online] MMM with PyMC Marketing and Databricks, Thu, Jan 23, 2025, 12:00 PM | Meetup](https://www.meetup.com/pymc-labs-online-meetup/events/305516590/)
- RSVP on Meetup: [Webinar Registration - Zoom](https://numfocus-org.zoom.us/webinar/register/WN__m7F88AyRU-fckIRbqxllQ#/registration)

## Details

In this event, we will discuss how customers can use **Databricks** to develop and productionize **MMM models** for their companies. By combining Databricks capabilities in consolidating, organizing and securing data pipelines and manage ML models and pipelines with **PyMC-Marketing’s** easy to use modelling capabilities, companies can bring develop sophisticated MMM models to help understand, optimize and forecast their marketing budgets.

**📜 Outline of Talk / Agenda:**

- 5 min: Intro to PyMC Labs and speakers
- 45 min: Presentation, panel discussion
- 10 min: Q&A

**💼 About the speaker:**

1. **Corey Abshire, Senior AI Specialist Solutions Architect, DataBricks**  
Corey Abshire is a Senior Specialist Solutions Architect focused on GenAI and ML in Communications, Media and Entertainment. Prior to Databricks, Corey was a Principal Machine Learning Engineer at Cummins Inc., working on critical data science and machine learning initiatives for quality, engineering, and manufacturing. He holds an M.S. in data science from Indiana University in Bloomington, IN.

2. **Will Dean, Principal Data Scientist, PyMC Labs**  
Will Dean is a Statistician and Data Scientist with experience in geospatial and user analytics. He is passionate about Bayesian methods and using data visualization to tell a story. He is interested in software design and how it can make data problems easier and more enjoyable to solve.

**💼 About the Host:**

1. **Thomas Wiecki (Founder of PyMC Labs)**  
Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs – the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience.

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<div class="post-metadata">

**Author:** ![purna135](https://yyz2.discourse-cdn.com/flex036/user_avatar/discourse.pymc.io/purna135/32/4895_2.png) [@purna135](https://discourse.pymc.io/u/purna135)\
**Post date:** [February 6, 2025, 3:15pm UTC](https://discourse.pymc.io/t/webinar-mmm-with-pymc-marketing-and-databricks-january-23-17-00-utc/16389/2 "2025-02-06T15:15:39Z")

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In case you missed the live webinar, the recording is now available on our YouTube channel!

Check it out here 👇

[![](https://img.youtube.com/vi/_gM6YSMFF5M/maxresdefault.jpg "MMM with PyMC-Marketing and Databricks | Corey Abshire | William Dean | Thomas Wiecki") ](https://www.youtube.com/watch?v=_gM6YSMFF5M)