Are control variables scaled in pymc-marketing?

1

Hey everyone, I am using pymc-markeitng 0.15 but I am not sure if control variables are scaled. If so could somebody point me where in the code does that happen exactly?

Thank you

1 Like
2

Controls are not scaled. This page of the documentation clarifies in the note 1. MMM — Open Source Marketing Analytics Solution

2 Likes
3

Thank you @daniel-saunders-phil

1 Like