Help: Issues running a model for bayesian media mix

Questions
1

Hi, I am building a Media mix model, but it gives me the following error (summarized):

ValueError: Mass matrix contains zeros on the diagonal.
The derivative of RV beta_Seasonality3 .ravel()[0] is zero.
The derivative of RV beta_Seasonality3 .ravel()[1] is zero.
The derivative of RV mu_Banners_log__ .ravel()[0] is zero.
The derivative of RV mu_Radio_log__ .ravel()[0] is zero.
The derivative of RV alpha_Radio_logodds__ .ravel()[0] is zero.
The derivative of RV mu_TV_log__ .ravel()[0] is zero.
The derivative of RV alpha_TV_logodds__ .ravel()[0] is zero.
“”"

The likelihood is built with pm.Normal.

In the dataset I have float 0.0 (zeroes) values, because there are some weeks that there is zero spend,
plus the seasonality values are hot encoded as floats 0.0 and 1.0.

Is there a different pm.model than the normal that can manage dataset with zero values?
I’ve also tried to replace the zero values with 0.1, but stil the same.

Hope somebody can help.

Thanks,

Marcello

2

Did you try diagnosing your model with some tips from Frequently Asked Questions - #5 by junpenglao?