Ready to liftoff and take your marketing strategy to new heights?
PyMC Labs has just released PyMC-Marketing, an open-source Python package for Bayesian Media Mix Models (MMM) and Customer Lifetime Value (CLV).
This means that businesses can now optimize their marketing strategies and make data-driven decisions to increase their return on investment (ROI) in both the short term and the long term.
Why PyMC-Marketing?
By using PyMC-Marketing’s Customer Lifetime Value (CLV) models, businesses can predict the future value of their customers and find opportunities to increase revenue and loyalty.
PyMC-Marketing is written in Python, making it easy to integrate with other data analysis and visualization tools for a comprehensive view of marketing performance.
PyMC-Marketing is open-source, allowing businesses to customize and extend the package to suit their specific needs and use cases.
We partnered with industry experts to ensure it stays up-to-date with the latest marketing trends and it empowers in-house marketing teams to optimize their campaigns.
PyMC-Marketing is not just open-source, but also community-driven, which means anyone can use and contribute to it, making Bayesian marketing models more accessible and user-friendly than ever before.
PyMC-Marketing is reliable and accurate, thanks to its comprehensive suite of software tests and its foundation on PyMC, a widely-used and well-established Bayesian statistical modelling package.
Whether you’re a seasoned marketing pro or just starting, PyMC-Marketing has something for you.
Join us on our journey to revolutionize Bayesian Marketing Models! With PyMC-Marketing, we’re making Media Mix and Customer Lifetime Value models more accessible and user-friendly for marketers everywhere.
Want to learn more or get involved? Head over to the PyMC-Marketing GitHub repository or sign up for the PyMC Labs newsletter.
PyMC-Marketing announcement: PyMC-Marketing: A Bayesian Approach to Marketing Data Science - PyMC Labs
Effective marketing is crucial for business success because it helps to attract and retain customers, increase brand awareness, and drive revenue growth.
Join us for our upcoming webinar on PyMC-Marketing to learn more and ask questions!
Save the date: 18th April 2023
Register now to secure your spot!