Pymc-marketing hierarchical (geo-level) model

Questions version agnostic
1

Hello,
I am new to pymc and exploring it for a MMM model. I see a couple open issues such as #334 about hierarchical model. Is the current solution to build out a custom model such as the one in the radon example?

Additionally, once I build a custom model, is it possible to leverage other pymc-marketing components such as the budget optimizer?

2

Welcome!

Did you check out the PyMC-Marketing docs? They include both options for hierarchical parameters and a geo hierarchical model.