Building an in-house marketing analytics solution

Building an in-house marketing analytics solution?

Are you ready to take control of your marketing analytics and unlock the true potential of your campaigns?

Join us for an engaging discussion, where industry experts Niall Oulton and Dr. Thomas Wiecki will guide you through the world of in-house marketing analytics solutions and their impact on marketing effectiveness.

Event: Building an in-house marketing analytics solution
Date and Time: 2023-07-18T16:00:00Z
Where: Online, via Zoom
Register Here: [Online] Building an in-house marketing analytics solution, Tue, Jul 18, 2023, 12:00 PM | Meetup
Speakers: Niall Oulton and Dr. Thomas Wiecki

In today’s ever-evolving marketing landscape, understanding the impact of your marketing efforts is crucial for long-term growth. This meetup will delve into the realm of marketing effectiveness measurement and its significance in driving success.

Should you outsource marketing analytics to an agency or develop an in-house solution?

Our expert panel weighs the pros and cons of both approaches. Discover the benefits of agency expertise, cutting-edge tools, and unbiased perspectives, balanced against the advantages of data control, domain knowledge, responsiveness, confidentiality, and potential cost savings that come with building your own in-house solution.

But wait, there’s more! We’re thrilled to introduce you to PyMC-Marketing, an exciting Bayesian, open-source software that offers transparency and adaptability.

Don’t miss out on this incredible opportunity to gain insights from industry leaders and connect with like-minded professionals who share your passion for leveraging data to drive marketing effectiveness. Join us on July 18th and be a part of the future of marketing analytics!


In case you missed the live session, the video has been posted to YouTube.
Watch the recording here:

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