Mapping the Marketing Mix Journey: Bolt's Evolution towards MMM with PyMC

Speaker : Carlos Agostini, Thomas Wiecki, PhD
Date : 2023-08-16T16:00:00Z
Time : 16:00 UTC/9 am PT/12 pm ET/6 pm Berlin
Location : Online, via Zoom
Register here : Mapping the Marketing Mix Journey: Bolt's Evolution towards MMM with PyMC, Wed, Aug 16, 2023, 12:00 PM | Meetup

Welcome to ‘Mapping the Marketing Mix Journey: Bolt’s Evolution towards MMM with PyMC.’ This webinar is a deep dive into Bolt’s unique path to refining Marketing Mix Modeling (MMM). Guided by Carlos, a seasoned marketing scientist at Bolt, and co-hosted by Thomas Wiecki, author of PyMC, we’ll take you through the various approaches Bolt initially considered for its MMM before ultimately deciding on PyMC.

In this session, Carlos will share insights into Bolt’s methodology evolution, explaining why PyMC emerged as the tool of choice for their custom MMM. We’ll discuss the advantages and challenges encountered during the transition and how these experiences have informed the company’s current strategies.

The webinar will include a presentation session, an engaging debate on the use of PyMC, and an interactive Q&A segment to ensure we address your thoughts and queries.

Whether you’re a marketer looking to enhance your MMM strategy or just curious about data science applications in marketing, this journey is certain to provide valuable insights. So buckle up and join us as we navigate the exciting terrain of marketing science at Bolt


If you missed yesterday’s webinar, we encourage you to watch it on YouTube!

It was an engaging discussion and experience. Carlos addressed numerous questions and shared his perspective on optimizing his marketing acquisition budget at Bolt.

Watch the recording here: :point_down:

1 Like