Understanding one’s customers is crucial and brings numerous benefits to any business, including increased customer satisfaction and retention as well as efficient sales and marketing strategies. However, such understanding is not always available, and an alternative approach must be sought. One such approach is Customer Lifetime Value (CLV) modeling which provides insight into customer behavior and allows to optimization of related business processes such as sales and marketing. This talk discusses CLV modeling and its application within the marine industry sector.
Date & Time: 2024-05-08T16:00:00Z
Speakers:
- Alexander Bor, Senior Data Scientist at Wärtsilä
- Colt Allen, Senior Data Scientist & MLE at Bagel Brands
Host: Dr. Thomas Wiecki , CEO & Founder of PyMC Labs
Register for the Zoom link: [Online] Customer Lifetime Value Modeling in Marine Industry, Wed, May 8, 2024, 12:00 PM | Meetup
About the speaker:
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Alexander Bor
Dr. Alexander Bor serves as a Senior Data Scientist within the Machine Learning and Advanced Analytics team at Wärtsilä. His work primarily revolves around field services, sales, and marketing projects. Prior to this role, Dr. Bor was solving optimization problems in the petrochemical and oil refining industries, as well as addressing workforce optimization challenges in the retail sector. He obtained his doctoral degree from Aalto University, where he specialized in the field of process control.Connect with Alexander :
LinkedIn: https://www.linkedin.com/in/alexbor1/ -
Colt Allen
Colt Allen is the lead developer for open source customer lifetime value modeling. He is a Senior Data Scientist & Machine Learning Engineer in the fast casual restaurant industry, and previously worked in the energy sector. He is an INFORMS Certified Analytics Professional (CAP) and holds a masters degree in Mineral & Energy Economics from Colorado School of Mines.Connect with Colt:
LinkedIn: Colt Allen - Bagel Brands | LinkedIn
About the Host:
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Thomas Wiecki (CEO & Founder of PyMC Labs)
Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world class team of Bayesian modelers and founded PyMC Labs – the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience.Connect with Thomas:
GitHub: twiecki (Thomas Wiecki) · GitHub
Twitter: https://twitter.com/twiecki
Website: https://twiecki.io/
