MMMs for beginners

1

Hi,
I would like to learn about MMMs.
Can anyone recommend some good resources (videos/blogs…) for beginners to help me get started with this topic

Thanks,
Gal

2

Hey Gal, check the following resources:

  1. Juan Orduz Webinar in PyMC about Bayesian methods
  2. Bolt MMM solution with Pymc-marketing
  3. Qonto MMM solution with PyMC
  4. PyMC-Marketing yearly catch-up

Blogs:

  1. Media Effect Estimation with PyMC: Adstock, Saturation & Diminishing Returns by Juan Orduz
  2. Better budget allocation by Carlos Trujillo
  3. Pymc-marketing base resources
2 Likes